AI nutrition and fitness for iPhone

Snap it. Know it. Win it.

Photograph your meal or just say what you ate. Bitewise works out the calories and macros, tracks your steps and workouts, and lets you take on your friends on a live leaderboard.

Try free for 7 days Watch the 50-second tour
Photo to macros in seconds Your logs stay on your iPhone No ads, no tracking
01

Snap it.

Photograph your plate, scan a barcode or just type "chicken caesar salad and a flat white". No scrolling through food databases.

02

Know it.

Calories, protein, carbs and fat for each food, in seconds. Tweak anything before it counts, and watch your rings fill.

03

Shape it.

Pick how fast you want to reach your goal and your daily calories adjust. Trends show what's actually working.

04

Win it.

Start a challenge, share a code, and climb a live leaderboard on steps, protein, eating well and training.

Describing a meal in Bitewise Nutrition estimate for a meal Choosing a pace toward a goal Challenge leaderboard
Describe it one sentence
Poke bowl 640 kcalP 42g · C 58g · F 18g
Faster pace 1,689 kcal6 weeks to goal
#2 41 pts behind SamEasily fixable
What's inside

Everything you need. Nothing you don't.

Log a meal faster than you can type it

Point the camera at your plate, describe it, or scan a barcode or label. You always see the estimate before it counts.

Protein
108g
Carbs
160g
Fat
63g
AI estimate of a meal photo
Logging by describing the meal

Steps and workouts

Log any of 0 activities, or sync Apple Watch, Garmin, Oura, WHOOP and Strava through Apple Health.

0steps today

Your pace, your call

Calories adjust to how fast you want to get there.

Gentle2,239
Steady1,964
Faster1,689

Friend challenges

Points every day for what you actually do.

StepsProteinEating wellOn targetTraining

An AI coach

A weekly read on your own logs: what's working and what to tweak, with your real numbers. Ask it anything about your week.

-3.4 kgsince September

Private by design

Your meals, photos and goals stay on your iPhone. No ads, no tracking, no selling your data. Photos are analysed only when you ask, and aren't stored.

On-devicelogs and photos
No adsand no tracking
Yoursexport or erase any time
See it move

Fifty seconds.
The whole app.

Photo logging, the day at a glance, trends, challenges, workouts and the coach. Sound on.

0taps to log a meal
0activities to log
0days free to try
Friend challenges

Challenge your friends, climb the leaderboard

Start a challenge, share a code, and everyone earns points every day. Steps, protein, eating well, training and staying on target all count. When someone passes you, you'll know.

  • Steps up to 30
  • Protein goal up to 25
  • Eating well up to 30
  • On target up to 25
  • Training up to 20
  • Logging and streak up to 15
Start your first challenge
Sam passed you

Office showdownDay 4 of 7

Plans

Try any plan free for 7 days

Yearly plans include two months free. Cancel any time in your App Store settings.

Standard

NZ$5.99 / month
or NZ$59.99 a year
  • AI meal photos and descriptions
  • Calorie, macro and weight tracking
  • Apple Health sync
  • Health score, streaks and badges
MOST POPULAR

Pro

NZ$8.99 / month
or NZ$89.99 a year
  • Everything in Standard
  • Barcode and label scanning
  • Friend challenges and leaderboards
  • Weekly recap, widgets, themes and icons

Premium

NZ$12.99 / month
or NZ$129.99 a year
  • Everything in Pro
  • AI coach: a weekly read of your data
  • Ask the coach anything about your week

Prices shown are for New Zealand; Australia is priced in AUD. Payment is charged to your Apple ID. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the period.

For creators

Make content you love. Get paid for it.

We work with creators of every size, including small ones. If you talk about food, fitness, habits or just your daily routine, we'd love to hear from you.

  • 01
    Free PremiumUse every feature, including the AI coach, for as long as we work together.
  • 02
    NZ$5 for every person who subscribesPaid for each new subscriber who joins with your code.
  • 03
    Your own code for your audience30% off their first year of Pro or Premium, so your followers get a real deal.
  • 04
    No minimum followingSmall and growing creators welcome. We read every message.

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Questions

Good to know

How accurate are the calories?

They're estimates, the same way any photo or sentence can only approximate a plate. Bitewise shows its confidence, and you can edit anything before it counts. It's not medical advice.

Where is my data?

Your meals, photos, workouts and goals stay on your iPhone. Photos and descriptions are sent for AI analysis only when you use that feature, and they aren't stored. Challenges share only daily steps, calories, protein, training and points with the people in that challenge. See the privacy policy.

Does it work with my Apple Watch, Garmin or Oura?

Yes. Bitewise reads workouts and steps from Apple Health, which those devices and apps write to. It never writes to Health.

Is there an Android or iPad version?

Bitewise is for iPhone for now.

Can I cancel any time?

Yes. Manage or cancel in your App Store account settings, at least 24 hours before renewal.

Where do the barcode details come from?

Product data comes from Open Food Facts, a community database licensed under the Open Database License.

Start with a photo of your next meal

Free for 7 days. Your logs stay on your phone.

Coming soon to the App Store